Post by account_disabled on Dec 26, 2023 14:31:12 GMT 5.5
Few marketers have emerged unscathed from the coronavirus pandemic , but in some countries marketing professionals dodged the “bombs” emanating from COVID-19 more expertly than in other parts of the planet. According to a recent Criteo study carried out in ten different markets (Spain, South Korea, United Kingdom, Italy, Australia, United States, France, Japan, Germany and India), marketers who work professionally in Germany and The United Kingdom is the one that best dealt with the strong economic “hemorrhage” caused by the pandemic. In Germany, only 8% of marketers consulted in their report by Criteo reported a sharp drop in their income as a result of the coronavirus in 2020, while in the United Kingdom this percentage rose slightly to 10%.
The other side of the coin is Spain, the United States and France , the countries where a greater proportion of marketers certified a sharp prolapse in their income during the past Phone Number List year as a result of COVID-19 . In Spain in particular, 25% of marketers admit that the crisis derived from the coronavirus effectively translated into a sharp drop in their income in 2020 . Marketers from the United States (22%) and France (21%) were also severely hit by the pandemic. The importance of marketing has increased dramatically as a result of the pandemic On the other hand, 76% of marketers agree that the relevance of marketing has grown significantly during the pandemic. And it has done so largely due to its importance in acquiring new customers (55%), retaining existing customers (54%), due to the increase in digital marketing activities (51%), and due to the urgent need to “performance marketing” campaigns focused on sales (50%).
Regarding the positive effects of the pandemic (which indeed there have been) on business, 38% of marketers cite the increase in sales and conversions on the web , 33% the increase in efficiency, and 33% the rapid digital transformation of business processes and 31% improvement in customer loyalty. Looking ahead to 2021, the digital marketing channels where marketers are most willing to increase investment are social networks (47%) , content marketing (44%) and advertising on retail websites or apps (43% ). With the ultimate objective of walking the path of recovery after the COVID-19 crisis, 49% of marketers will bet this year on acquiring new customers , 47% will choose to retain existing customers, 45% plan to launch new offers and 40% will reduce operational costs.
The other side of the coin is Spain, the United States and France , the countries where a greater proportion of marketers certified a sharp prolapse in their income during the past Phone Number List year as a result of COVID-19 . In Spain in particular, 25% of marketers admit that the crisis derived from the coronavirus effectively translated into a sharp drop in their income in 2020 . Marketers from the United States (22%) and France (21%) were also severely hit by the pandemic. The importance of marketing has increased dramatically as a result of the pandemic On the other hand, 76% of marketers agree that the relevance of marketing has grown significantly during the pandemic. And it has done so largely due to its importance in acquiring new customers (55%), retaining existing customers (54%), due to the increase in digital marketing activities (51%), and due to the urgent need to “performance marketing” campaigns focused on sales (50%).
Regarding the positive effects of the pandemic (which indeed there have been) on business, 38% of marketers cite the increase in sales and conversions on the web , 33% the increase in efficiency, and 33% the rapid digital transformation of business processes and 31% improvement in customer loyalty. Looking ahead to 2021, the digital marketing channels where marketers are most willing to increase investment are social networks (47%) , content marketing (44%) and advertising on retail websites or apps (43% ). With the ultimate objective of walking the path of recovery after the COVID-19 crisis, 49% of marketers will bet this year on acquiring new customers , 47% will choose to retain existing customers, 45% plan to launch new offers and 40% will reduce operational costs.